Salon Advertising

Salon Advertising

Salon advertising by creating a BarberBeautician salon profile is the best way to advertise your salon because it's highly effective, affordable, reaches a national audience, and it's easy to create.  Here's how it works:  

BarberBeautician Salon Profiles

When you create your salon advertising profile, it will appear to everyone in your area searching for salons on BarberBeautician.com.  Your profile provides a way for you to post prices for your services, hours of operation, acceptable payment methods, your salon's contact information, photos of your salon, it includes an interactive on-line appointment booking calendar, and more.  

Salon advertising with BarberBeautician salon profiles also provides an easy way for you to hire licensed barbers & cosmetologists by posting vacancies in the Members' Only Info section on your profile or by posting jobs on the jobs page.  This helps licensed hair stylists, licensed cosmetologists, and licensed barbers in your area know when you are hiring, how much you charge for booth rent, hourly pay, etc.  If you prefer, you can find licensed barbers and cosmetologists that are in need of work by viewing the Members' Only Info section on their profiles.

Many BarberBeautician members use their profile as their primary website for their salon because each profile has it's own web address, prevents them from having to pay on-going fees associated with owning their own website, and it helps them benefit from BarberBeautician's high search rankings in popular search engines. 

Best of all, it only takes a few minutes to create, isn't expensive, is tax deductible, and it already has important salon-related information clients need to know set up for you to fill in the blanks.  Click here to add your profile.  View A Sample Salon Profile

BarberBeautician Client Salon Advertising

BarberBeautician client salon advertising enables you to find clients in need of barbering & cosmetology services.  You can manually scroll through the list of clients in need of barbering and cosmetology services, or you can use the SEARCH box located to the left to find Clients in need of the type of salon services you offer. 

Once you find clients in your area that are in need of the types of services you offer, you can send them Client Invites (for upgraded memberships only), similar to facebook friend requests, to visit your salon.  The Invites you send include a link to your profile so clients can access all of your salon information and it includes a pre-written invitation which includes your username.  Best of all, when you send Client Invites, it makes clients feel more welcomed during their first visit because they know you have personally invited them.

In addition to salon advertising via a BarberBeautician salon profile, here are some additional salon advertising ideas you can use to help you advertise your salon:

Internet Salon Advertising 

Advertising your salon using the internet is a must in today’s world because many people use the internet to find salons.  If your salon isn't where people are searching, then you could be losing many clients.  You can create a custom website to advertise your salon, but be mindful of the on-going expense for hosting, advertising and maintenance.  Creating a website to advertise your salon is one thing, but keeping it running and getting it to appear in the search engines is another.

Salon Advertising by Word-of-Mouth

Salon Advertising by word-of-mouth is still one of the best advertisement methods for salons because people listen to what other people have to say.  The best way to promote word-of-mouth advertising for your salon is to have quality professionals performing at their best while working in your salon.  Satisfied customers will let others know about you.

New Movers List Salon Advertising

New movers list salon advertising is basically a way for you to advertise your salon by purchasing lists of people who are new movers in your area.  Advertising your salon to new movers helps you place your advertisements in front of the people that are most likely in search of a new salon.  People who already have a salon that they visit are less likely to leave to come to you if they are satisfied; however, new movers are typically searching for salons.  By purchasing new mover lists, you can use creative ways such as sending flyers, discount coupons, and other creative ways to advertise your salon.

Radio and TV Advertising for Your Salon

Marketing your salon using radio and TV advertisements can be effective and costly depending on the station you choose and other factors.  Even thought it can be costly, it can still have a huge effect on spreading the word about your salon to lots of people.  Radio and TV salon advertising may require help from others because of the specific advertisement file requirements which relate to sound, visual appearance, etc.  If you think this is something you will pursue, be sure to hire experienced professionals to help you with your salon advertisements.

Bill Board and Signage Salon Advertising

Bill board and signage salon advertising can produce results if they are in the right location and clearly convey your message in a way that makes people come to your salon.  As with radio and TV salon advertising, bill board and signage salon advertising can also be expensive; however, it can spread the word fast.

Referral Advertising for Your Salon

Referral salon advertising is another form of word-of-mouth salon advertising, but it rewards existing customers by spreading the word for you.  Create coupons or tell your existing clients that they will receive discounted or free services when they refer new clients to you.  Be sure to create a way to keep up with the referrals so you can reward your existing clients for telling others about you.

Salon Advertising via Direct Mail

Salon advertising using direct mail is another way you can advertise your salon.  You can create salon advertising flyers, brochures, letters, etc. to send to potential clients in your area.  This form of salon advertising may not be as effective as it was in the past because of the amount of advertisements, aka junk mail, people get in the mail.  Because of this, a lot of people don't even take the time to look at flyers, etc. because many people see it as something trying to lure them to buy something, and as a result, they simply throw it in the trash.

With that being said, it doesn't mean that the salon advertising material you send in the mail will be thrown in the trash.  It's just something to keep in mind when creating your salon advertising material.  Think about what catches your attention and use that in your direct mail salon advertisements.